Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today’s episode of Hit Publish is for you.

Using humor is a great way to build bridges and tear down barriers with your customers.

More and more, consumers today want to see the “personal” side of a business and light-hearted content is perfect for this.

Even if you don’t think of yourself as a “comedian,” Hit Publish host Amy Harrison has six simple rules to help you test the water (safely) for using humor to win over your customers.