Today’s makeover is for Victor Holtreman’s ebook, The Last 10 Pounds. He’s sold 1,000 copies at $12.95 each, but conversion lately has been lacking at just .87%. He’s looking to pop his conversion rate and sell more books.

Here’s the background:
The Goal
Increase conversion rate from less than 1% to 3%.
The Problem
Previous page(s) were more successful than current efforts. Several attempts, including restoring the original page, have not been effective in recapturing the conversion rates of the past.
The Current Landing Page
http://www.last10pounds.com
Page/Ad that Generates the Click-Through
Click here to view