What makes one website highly persuasive and engaging, while others are ignored or quickly abandoned?

If you took a poll asking your site visitors what’s missing from your site, they might not even be able to articulate it. And that’s exactly the point. What influences us isn’t necessarily at our conscious level of experience.

Today, we’ll discuss the 6 elements of a web experience that make a difference at a deep psychological level. My guest is Dr. Susan Weinschenk, a Ph.D. in psychology and an expert in the field of influential digital design. She’s the author of Neuro Web Design: What Makes Them Click and the excellent companion blog.